Please Place the Item in the Bagging Area

Please Place the Item in the Bagging Area 2 minutes, 54 seconds "Please Place the Item in the Bagging Area"

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PLEASE PLACE THE ITEM IN THE BAGGING AREA
London, UK, 2005

Now omnipresent at supermarkets across the UK, at the time automated checkouts were a novelty. I am still fascinated by the cacophony of disembodied female voices giving friendly but firm instructions on how to shop with the help of a machine. Recorded for the D-Fuse project Undercurrent.