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AGAINST MY BETTER JUDGEMENT
2010
Video

Against my Better Judgement‘s video track consists in its entirety of an unedited excerpt from the promotional material of a company specialising in product placement for film and other media. Its original audio track has been replaced with extracts from a documentary in which a well-known film director is relating his experience of filming in a hostile natural environment.

The interplay between these two originally unrelated elements has surprising, sometimes even comic effects: The hyper-stylised, hyper-codified and and hyper-edited visuals are overloaded with signifiers, consumable goods and consumable lifestyles, while the measured but acute delivery of the voice comments on an entirely different kind of excess. Spoken with equal measures of fascination and loathing, and ending on a decidedly ambiguous note, the commentary invites the viewer to re-examine their own position in relation to the pervasive visual paradigms shown on screen.